#MissguidedIRL Flagship Launch Party!

So last night I was lucky enough to attend the launch event for the first Missguided store in Westfield Stratford City, and it did not disappoint!! It was, of course, predominantly pink and every girls dream. The store itself is BEAUT with everything about it staying completely true to the brand's online personality. Shopping and parties are my two true loves and this was the most amazing mix of the two:

The entrance to the store features a pink "BALLER$" car covered in the party animal mannequins. As soon as we got there we headed to the cocktail bar (duh) where I had "Hater Tears" and Gen had "Unicorn Dreams" which were both amaze.

There were also these pink champagne pop bottles being handed out dangerously around the store, as well as loads of pizza. There was also an icecream stand, and a unicorn dream vending machine on the 1st floor.

(Video from my snapchat: mabelbug)
The clothes all looked absolutely amazing. We spoke to some members of staff who told us that the clothes on the shop floor feature lots of brand new lines which aren't currently online and honestly I could have spent hours trying everything all on. This beautiful premium co-ord is top of my want list rn: 

The mannequins which populate the entire store are creatively positioned in cool-girl poses. They're attitude brings them and the store to life.

On the upper level of the store is the "Shoeniverse" section with all of the brands beautiful new shoes. For the launch party they also had some cool hair braiding and nail art going on, with a GIF photobooth and DJs performing from the balcony near the fitting rooms.

There was also a beautiful section upstairs just for all Missguided's pajamas and lingerie which had mannequins posing all sexy.

The store is covered in lights and phrases (my favourite was probably "Dresses worth shaving your legs for") and really cool and current visual merchandising.

AND Baddie Winkle (@baddiewinkle) was there posing with everyone. She was also there at the first day of the store being open today looking cute:  

We also said hi to Sarah Ashcroft (That Pommie Girl) and Yasmine Chanel (My Fashion Romance) who were there looking amazing as usual!

On the day of the launch party it was also Nitin's birthday, the CEO and founder of Missguided so it was amazing to get to meet him. And it was probably the best birthday party ever ever ever

Of course it was literally impossible not to make a purchase while we were there! I got this gorgeous faux fur coat. Not to mention we both took home lots of goodies in the gift bags!

A hipflask, a lighter, bondi sands fake tan, a choker and stickers were a few of what everyone was given in the best ever "Cute, but psycho, but cute" bags.


We ended the night by messing around with the pink dolla bill gun with lots of the friendly shop floor staff. Was such a great night and so impressed with the first Missguided store!

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