BOOHOO MADE A CAMPAIGN FOR #ALLGIRLS (IF ALL GIRLS ARE SKINNY MODELS)

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If you've been on twitter today, you may have notice a bit of an uproar against a certain fast fashion brand. Behold, what ALL GIRLS look like! An age-old topic, I know. But now that body positivity is everywhere, isn't it time it actually meant it??


Launching a campaign called #AllGirls and honestly it's actually laughable because Boohoo even changed their bio to mention 'Girls come in all shapes and sizes' yet they only featured ONE plus-size item???? who the HELL thought that one through, because of course twitter being twitter, it got ripped to SHREDS. 

As a side point - is anybody else getting slightly nauseous at how many brands think that women LOVE to be referred to as girls? How many men's campaigns do you see that are aimed at boys? I get the girl power thing, of course. The whole "girl boss" thing as well, its overdone but yeah, cool. But I kinda feel like being called a girl when you're older than 16 is like being called 'hun'. 

How many brands are gonna hop on the body positivity band wagon purely for promotional use? 


I think the best way to promote inclusion and all this is to not publish it like WE ARE INCLUSIVE, LOOK AT US! EXHIBIT A: AN SIZE 16 MODEL AND EXHIBIT B: A TRANS MODEL. WELL DONE US. BUY OUR STUFF. For example, I'm sure anyone in a minority would agree with me, when they see said minority represented in a campaign/magazine/whatever, they don't want to be made a spectacle of. They'd rather be respected and treated as regular, beautiful models and consumers.

Here's a wild idea: maybe just think of an actually creative ad campaign. And yeah obviously make it inclusive to please your market anyway. If you're gonna sell a top, why stop at size 14 when thats the average size.



This is comes at an interesting time; as just yesterday I was reading in Glamour an article about how recent catwalks have been the most inclusive EVER. which is great - some of the highlights being a model wearing a hijab in the Max Mara show, as well as aa 72-year-old model in Simone Rocha. And guess what, they were just part of the show! It wasn't made into a big song-and-dance about being inclusive, IT JUST WAS ANYWAY.

I kinda feel sorry for the Boohoo marketing and social media team today. Yeah guys you blew it, sorry. and no, not all publicity is good publicity.

Anyway rant over - do comment what you think?


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1 comment :

  1. Loved this. Especially the thing about being called girls when you're over the age of 16, so true and patronising as heck. Xx

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