Build, conceptualize, create and execute daily social content from start to finish
Own Namshi’s English tone of voice across all social channels
Ensure KPI’s are met for social metrics such as engagement rate and follower count, and provide reports
Strategize and write blog posts for site
Attend and style shoots, and brief creative teams on design
Work directly with Facebook, Instagram and Twitter to remain up to date with the latest features of platforms
Manage influencer relations and brief them on campaigns
Created social campaigns for leading global brands such as MAC, Estee Lauder, Nike, Calvin Klein and more.
Increased Instagram follower count from 450K to 1M+ with community and engagement tactics.
Developed social strategy for Namshi’s fastest growing department, Namshi Beauty. Created custom Instagram filter for Charlotte Tilbury Arabia.
After a year or so with Namshi, I found my passion for writing had grown so much it had become my favourite aspect of my role. The responsibility of generating all the English content had given me massive confidence in my writing skills. I asked for the opportunity to develop my skills further, and was able to work on onsite content by assisting the team with writing blogs for the site.