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Social Content

  • Manage day-to-day content of social channels throughout numerous new salon and treatment launches.

  • Conceptualising and creating all visual content for social pages.

  • Influencer relations and outreach

  • Copywriting for social, blog and email content

  • Managing paid social campaigns across Instagram and Facebook.

  • Producing reports on social data.

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Brand Direction

Created brand identity for all three channels and implemented cohesive creative direction.


Strategized and managed 3 social media channels daily content for their sister companies

Content Execution

Direct and execute creative content including blog content, photoshoots, video content, IG filters , email newsletters and more.

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Website Creation

My biggest achievement during this time was creating a brand new website for The Salon Dubai, complete with a series of high quality blog content that resonates with their beauty-obsessed community. From conceptualisation, to design, to writing and executing, check it out here: 

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